Selling a house is a business project. Like all projects this one demands hands-on management. And management implies skill, resources, and - most of all - emotional distance. I provide all of that when I serve as your real estate agent and consultant. Mouse (or pointer) over the highlighted items for a quick explanation or call me to hear more. Click here for an overview of the sales project.
Here is what you get when you list your home with me:
	Thorough understanding of your requirements & objectives Your objectives and requirements Time frame for selling your home Any special conditions An impartial market analysis targeting your objectives and requirements
	A marketing plan that is part of your listing agreement: The plan for selling your property Pricing analysis Activity timeline Staging recommendations
	Marketing tools MLS listing Single property web site An interactive photographic tour with interactive floor plans Custom designed brochure Secure activity log Open houses for brokers and for the public
	Management During the sales activity During the closing process

A graphics designer creates a unique brochure just for your property. Why? To emphasize the most important features in order to make the strongest possible impression.  I think you deserve the extra effort.

A single property web site features just one property - yours! You get a customized, hand-built site, not just a cookie-cutter site built from a template. I can do this because I am a web master. I offer you this service because it will present your property in an attractive way to a wide audience.

This is a business plan for selling your property. Typical plans contain a clear statement of your objectives and special requirements, a market and pricing analysis, a timeline and milestone chart, a description of each marketing tool and activity. The plan is a part of the listing agreement and thereby part of the contract with you to help sell your property.

I will work with you to specify your objectives and to clearly understand special requirements such as the net proceeds from the sale, when you need to close, contingent purchase of your next property, stressful factors like a short sale, etc. By understanding these things, I can incorporate them into the marketing plan.

Experts in preparing your home for market examine curb appeal, interior decorating, lighting, and all of the factors that will make it attractive to buyers. They recommend simple steps you can take to entice a wide pool of prospective buyers. Their report shows how you can increase the marketability of your home.

Everything we do is entered into a log with the date and time. This includes all showings, all phone calls, everything of consequence. The log puts you in charge. After all, as agents, we are your employees.

I make professional photos of your home, not snapshots. The photos are linked with an accurate floor plan and with each other. This is not a typical virtual tour. All photos in this interactive, online showing are part of your single property web site.

Listing in the Multiple Listing Service (MLS) presents your home of thousands of agents and potential buyers. All agents provide this service unless it is unavailable for your area.

Price is determined by market forces. Don't confuse "price" with "cost". Price is what you will receive. Cost is what you spent. In today's market, it is easy to misprice property by confusing the two. Often, the result is sales failure.

I actively manage the sales project. Today's market has an over-supply of properties. This means that methods that worked in earlier years - when agents could afford to be passive - rarely work in today's market. You can track my activities in your secure log.

Accepting an offer kicks off a long list of activities involving inspections, financing, lawyers, surveyors, and many others. Some are the buyer's agent's responsibility and some are mine. I will make sure all are done timely in order to meet your closing schedule.